- Anyone who likes to use their mobile to make life easier, whilst getting more out of their money.
- Anyone who hates paperwork and simple things taking more time and effort than they need to.
- Anyone who loathes bank fees and waiting and chasing and repeating themselves and worrying.
- Anyone who wants to worry less about money.
- Anyone who wants to comfortably live within their means.
- Anyone who wants the joy of saving for something they care about.
