Equity crowdfunding or crowd-sourced funding (CSF) is where the crowd (you / your mum and dad / regular people) invests in an early-stage business and in return they get shares in that company. As the investment is in a start-up, it’s really important to understand the risks involved. If the business is a success, it could potentially deliver a good return, however, start-ups can and do fail. For all the details, check out our blog explaining it and our more recent one about everything you need to know about the current raise.